Quote:
Originally Posted by XDCX
Chrysler just released a Press Release and a D-mail indicating that they'll be launching a Mopar eStore where customers can purchase parts on-line and have them delivered to their doorstep.
Parts ordered on the Mopar.com website will be referred to the local participating dealership for shipping.
There was no information about pricing or dealer margin - details to follow.
From a dealer's perspective, is the Mopar eStore a good thing or a bad thing?
Here's a link to Chrysler's Press Release from Reuters - click here |
The answer to your question will depend on several factors.
-What's the pricing level?
-How will the dealership/Mopar.com integration be configured?
-Who handles invoicing?
-How will returns be handled? Due to either wrong look-up or just the customer changing their minds? How will that affect our return allowance?
-How does the dealership collect on their sales and how long does it take (or 100 other potential screw ups in that area)?
-How will the customer know which part to select? Is it going to be a StarParts based system? If so, will they have to go through the training program to use it like my countermen do?
Etc, etc, etc...
If it's handled like the National Installer program, God help us...