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Old 10-29-2009, 04:53 PM   #1
XDCX
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Join Date: Nov 2007
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Default Chrysler to introduce Mopar eStore - Selling parts to retail customers

Chrysler just released a Press Release and a D-mail indicating that they'll be launching a Mopar eStore where customers can purchase parts on-line and have them delivered to their doorstep.

Parts ordered on the Mopar.com website will be referred to the local participating dealership for shipping.

There was no information about pricing or dealer margin - details to follow.

From a dealer's perspective, is the Mopar eStore a good thing or a bad thing?

Here's a link to Chrysler's Press Release from Reuters - click here
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