I just read the sign-up information for the Mopar eStore and was amazed that Chrysler hopes to sell parts and accessories at List Price.
Maybe I live in a different world, but my experience dictates that anyone who's sharp enough to find Mopar.com and order a part is probably sharp enough to perform a Google Search and find a lower price.
Maybe I'm paranoid, but it's almost like this program is designed to fail?
On the plus side, I'm glad Chrysler's not trying to compete with their dealers who have existing Internet operations by selling parts below List Price.