Quote:
Originally Posted by JoeRocket
-What's the pricing level?
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Great comments - it's nice having a Parts Guy in the House.
Concerning pricing, this will be the key in my opinion. If Mopar tries to sell at Suggested Retail they may as well stop now, no one pays Suggested Retail on the Internet.
But if Mopar offers a discount, that's a slippery slope. Are they going to try to undercut existing Chrysler dealers that have an active presence on the Internet? What percentage of the margin is Mopar going to want to keep?
As we witnessed last year with the Service Contract mailing, Chrysler has a history of trying to sell directly to the retail customer and bypass the dealer.
I wonder, do any of the other OEMs sell parts on the Internet?